Opportunity Information: Apply for ND NOFO 18 110
"Let's Get Serious: Comic Videos to Promote Study in the U.S." (Funding Opportunity Number: ND NOFO 18 110) is a discretionary grant opportunity from the U.S. Department of State, U.S. Mission to India, managed through the Public Affairs Section at the U.S. Embassy in New Delhi. The project is designed as a digital outreach campaign that uses comedy to address common questions Indian students have about studying in the United States, including U.S. higher education options, the application process, and what student life is actually like once they arrive. The core idea is to make practical EducationUSA-style guidance more engaging and shareable by presenting it through short, mobile-friendly comedic videos featuring a recognizable Indian comedian or comic personality.
Under the grant, the selected organization (the grantee) would be responsible for the full end-to-end production process. That includes identifying and securing the comedian(s), developing the creative approach, drafting and polishing scripts that respond to frequently asked questions, and coordinating any additional talent such as supporting actors if needed. The grantee must also handle all filming logistics, including audio/visual setup, shooting, post-production editing, and ensuring that every necessary copyright, release, and permission is obtained so the content can be publicly distributed without legal issues. The deliverables are at least 10 short videos, each running between about 30 seconds and 2 minutes, formatted specifically for smartphone viewing in a vertical layout. All videos must be in English and include English subtitles, and they must carry a U.S. Department of State and EducationUSA watermark.
Distribution is intended to be done by PAS New Delhi through official channels, specifically the EducationUSA India and U.S. Mission India Facebook and YouTube pages. The target audience is clearly defined: English-speaking Indian students roughly ages 17 to 35 who are interested in studying abroad, with the campaign particularly focused on students considering the United States. In practical terms, that audience definition suggests the content should be accessible to both high school students exploring undergraduate pathways and older applicants looking at graduate programs, while still staying concise and optimized for social media consumption.
From a funding and administrative perspective, the opportunity is offered as a grant with an award ceiling of $75,000 and the expectation of making one award. The eligible applicant categories include public and state-controlled institutions of higher education, private institutions of higher education, and U.S.-based nonprofits with 501(c)(3) status (excluding higher education institutions in that nonprofit category). The opportunity was originally posted on April 10, 2018, with an original closing date of June 11, 2018. The activity aligns with an education-focused public diplomacy objective (CFDA 19.040), using digital media and pop-culture style communication to encourage informed decision-making about U.S. study and to promote EducationUSA resources through content that students are likely to watch, share, and remember.Apply for ND NOFO 18 110
- The Department of State, U.S. Mission to India in the education sector is offering a public funding opportunity titled "Let’s Get Serious: Comic Videos to Promote Study in the U.S." and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Apr 10, 2018.
- Applicants must submit their applications by Jun 11, 2018. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $75,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education, Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education.
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| Basketball and Leadership Camps for Empowering Underprivileged Youth Apply for M NOFO 18 104 Funding Number: M NOFO 18 104 Agency: Department of State, U.S. Mission to India Category: Education Funding Amount: $30,000 |
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| Strengthening Evaluation and Assessment in English teaching Apply for S DR860 18 NOFO 002 Funding Number: S DR860 18 NOFO 002 Agency: Department of State, U.S. Mission to the Dominican Republic Category: Education Funding Amount: $125,000 |
| Youth for Peace: Follow On Programming Apply for K NOFO 18 105 Funding Number: K NOFO 18 105 Agency: Department of State, U.S. Mission to India Category: Education Funding Amount: $50,000 |
| Office of Elementary and Secondary Education (OESE): Innovative Approaches to Literacy (IAL) Program CFDA Number 84.215G Apply for ED GRANTS 041818 001 Funding Number: ED GRANTS 041818 001 Agency: Department of Education Category: Education Funding Amount: Case Dependent |
| Office of Innovation and Improvement (OII): Education Innovation and Research Program: Expansion Grants CFDA Number 84.411A Apply for ED GRANTS 041918 001 Funding Number: ED GRANTS 041918 001 Agency: Department of Education Category: Education Funding Amount: $15,000,000 |
| Office of Innovation and Improvement (OII): Education Innovation and Research Program: Early-phase Grants CFDA Number 84.411C Apply for ED GRANTS 041918 003 Funding Number: ED GRANTS 041918 003 Agency: Department of Education Category: Education Funding Amount: $4,000,000 |
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